Discover Asagiri matcha

Experience a moment when time slows down. When all the hustle and bustle fades into the background and you focus only on the present moment – on the color, the aroma, the taste. That is the power of ceremonial matcha Asagiri, a genuine Japanese green tea of the highest quality, which is prepared in a traditional way and has been an integral part of the tea ceremony for centuries.

In this article, we will guide you not only through what makes Asagiri matcha special, but also how to prepare it so you can enjoy an authentic experience at any time of the day.

Ceremonial matcha: tea with a soul

Ceremonial matcha is much more than just a beverage – it is the essence of Japanese tea culture. The ceremonial designation means that it is the highest quality matcha tea possible, intended for direct consumption as a hot beverage. Compared to culinary or lower grades, Asagiri matcha is smoother, sweeter, without a trace of bitterness and has a smooth, creamy texture. Every sip is thoughtful, balanced and uplifting.

Asagiri Matcha meets all these requirements. It comes from the Nishio area of Aichi Prefecture - a region renowned for its matcha tea cultivation with a deep tradition and impeccable know-how. It is here that matcha with a distinctive green color, full flavor and exceptional quality is created.

What makes Asagiri matcha special?

• Shade cultivation – Tea bushes are covered for a few weeks before harvest to allow the plant to produce more chlorophyll and amino acids, especially L-theanine, which is responsible for relaxing
  and the focusing effects of matcha tea.
• Selection of the Youngest Leaves – Only the finest leaves from the first harvest, free of stems and veins, are used, resulting in a velvety texture and natural sweetness.
• Traditional Grinding – The leaves are ground on granite grinding stones, a slow and gentle process that helps matcha retain its nutrients, color, and flavor.
• Freshness and color – You can recognize quality matcha tea at first glance – it has a bright green color, which indicates a high chlorophyll content and quality processing.
• Flavor Profile – Asagiri is deliciously smooth, with notes of pistachio, butternut and ripe avocado. No astringency, no bitterness – a pure tea experience.